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Ad Fraud
Threats
Manipulation of digital advertising measurement and delivery (click fraud, impression fraud, attribution fraud).
Definition
Ad fraud uses bots, malware, or click farms to generate artificial engagement. Countermeasures can increase tracking (fingerprinting, attribution) and data collection.
In plain English
Manipulation of digital advertising measurement and delivery (click fraud, impression fraud, attribution fraud).
Why this matters
Why it matters: The advertising ecosystem’s fraud pressure can push more invasive tracking techniques, impacting user privacy.
Example
Example: An ad network deploys probabilistic tracking and device fingerprinting to detect fraud, increasing surveillance across the web.