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Privacy Sandbox

Privacy

Tracking User Consent Third‑Party Cookies Behavioral Advertising

Browser platform proposals to replace third-party cookies with privacy-preserving APIs.

Definition

Privacy Sandbox refers to a collection of browser APIs designed to support ads and measurement with reduced cross-site identifiers, aiming to phase out third-party cookies.

In plain English Browser platform proposals to replace third-party cookies with privacy-preserving APIs.

Why this matters

Why it matters: It may reduce classic cookie-based tracking, but the privacy outcome depends on implementation, governance, and misuse resistance.

Example

Example: Aggregated measurement API reports campaign performance without revealing individual browsing histories.