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Re‑identification

Anonymization

Figuring out who someone is in data that was supposed to be anonymous.

Definition

Re-identification is when someone matches “anonymous” data back to a real person.

In plain English Figuring out who someone is in data that was supposed to be anonymous.

Why this matters

Why it matters: It shows that anonymization can fail, especially when datasets are combined.

Example

Example: Matching a dataset to public records to identify people.