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Analytics

Tracking

Tracking Consent Privacy Notice Advertising Tracking

Collection of telemetry for measurement and optimization.

Definition

Analytics aggregates event telemetry (page views, sessions, conversions) for product measurement. Privacy impact depends on identifiers, granularity, retention, and sharing.

In plain English Collection of telemetry for measurement and optimization.

Why this matters

Why it matters: Overly granular analytics can enable re-identification and cross-context linkage.

Example

Example: Event logs tied to a stable user ID and shared with third-party processors.

Apps Using Analytics

Examples of apps that implement or relate to this privacy concept

Google Drive logo

Google Drive

Privacy Score: 40

Google Drive offers a privacy-conscious alternative in this category, with a stronger focus on da...

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NextDNS logo

NextDNS

Privacy Score: 85

NextDNS offers a privacy-conscious alternative in the dns firewall space, with a stronger focus o...

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Plausible Analytics logo

Plausible Analytics

Privacy Score: 89

Plausible Analytics offers a privacy-conscious alternative in the analytics space, with a stronge...

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Google Photos logo

Google Photos

Privacy Score: 40

Google Photos offers a privacy-conscious alternative in this category, with a stronger focus on d...

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Fathom Analytics

Privacy Score: 86

Fathom Analytics offers a privacy-conscious alternative in the analytics space, with a stronger f...

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Matomo logo

Matomo

Privacy Score: 88

Matomo offers a privacy-conscious alternative in the analytics space, with a stronger focus on da...

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