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Behavioral Advertising

Advertising

Tracking Behavioral Profiling Advertising ID Real‑Time Bidding (RTB)

Ads based on what you do online.

Definition

Behavioral advertising shows ads based on your browsing, app use, and interests.

In plain English Ads based on what you do online.

Why this matters

Why it matters: It can create detailed profiles and reveal sensitive topics.

Example

Example: After reading about travel, you see many travel ads for days.