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Cookie Banner
Consent
User interface for presenting cookie/storage purposes and collecting consent signals.
Definition
A cookie banner is a consent UI surface that describes purposes (analytics, ads), captures choices, and triggers tag loading rules. Poor design can be non-compliant and manipulative.
In plain English
User interface for presenting cookie/storage purposes and collecting consent signals.
Why this matters
Why it matters: UI choices change real data flows; “accept by default” drives profiling.
Example
Example: Equal-weight “Accept” and “Reject” controls with purpose-level toggles.