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Dark Patterns

Privacy

Manipulative UI patterns that distort user choice.

Definition

Dark patterns are interaction designs that exploit cognitive biases to steer decisions, reduce informed consent, and increase data disclosure or retention.

In plain English Manipulative UI patterns that distort user choice.

Why this matters

Why it matters: They compromise valid consent and can violate data protection principles and regulations.

Example

Example: Obstructing opt-out flows via extra clicks, confusing toggles, or deceptive defaults.