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ePrivacy Directive
Privacy
EU directive governing confidentiality of communications and cookie consent rules.
Definition
The ePrivacy Directive addresses confidentiality of communications and rules for storing/accessing information on user devices (cookies and similar tech). It often works alongside GDPR.
In plain English
EU directive governing confidentiality of communications and cookie consent rules.
Why this matters
Why it matters: It sets key requirements for consent around tracking technologies and communications privacy.
Example
Example: Consent required before placing marketing cookies, with exemptions for strictly necessary cookies.