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Link Tracking

Tracking

Analytics Cookie Syncing Tracking Pixel UTM Parameters

Technique using redirects, unique identifiers, or tagged URLs to measure clicks and attribute behavior.

Definition

Link tracking commonly uses redirectors, unique per-user/per-message IDs, and tagged parameters (UTM). It may combine with cookies and pixels to connect clicks to identities.

In plain English Technique using redirects, unique identifiers, or tagged URLs to measure clicks and attribute behavior.

Why this matters

Why it matters: It increases linkability and behavioral profiling, often with limited user awareness.

Example

Example: Provide privacy-friendly links (no unique IDs), strip tracking params, and offer opt-out for email tracking.