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Linkability

Privacy

Tracking Advertising ID Device Fingerprint Unlinkability

How easy it is to connect your activities together.

Definition

Linkability is how easy it is for someone to connect different actions to the same person.

In plain English How easy it is to connect your activities together.

Why this matters

Why it matters: High linkability makes tracking and profiling much easier.

Example

Example: A stable advertising ID allows apps to link your behavior across many apps.