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Personal Data

Privacy

Data Minimization Privacy Notice Data Subject PII (Personally Identifiable Information)

Data relating to an identified or identifiable natural person; includes direct and indirect identifiers.

Definition

Personal data covers information linked to an identifiable person, including identifiers, online IDs, and combinations of attributes that make someone identifiable. The exact scope varies by law, but the concept is broad.

In plain English Data relating to an identified or identifiable natural person; includes direct and indirect identifiers.

Why this matters

Why it matters: Once data is “personal,” privacy principles and safeguards (minimization, access controls, rights) typically apply.

Example

Example: Even without a name, a stable account ID linked to behavior can be personal data.

Apps Using Personal Data

Examples of apps that implement or relate to this privacy concept

Incogni

Privacy Score: 68

Automated data broker removal service by Surfshark, covering 420+ brokers.

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DeleteMe

Privacy Score: 60

Personal data removal service combining automation and human review across hundreds of brokers.

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Brave Search logo

Brave Search

Privacy Score: 76

Brave Search offers a privacy-conscious alternative in the search engine space, with a stronger f...

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