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Retargeting
Advertising
Seeing ads for something you already looked at.
Definition
Retargeting is when ads follow you after you visit a product or page, reminding you to come back.
In plain English
Seeing ads for something you already looked at.
Why this matters
Why it matters: It usually relies on tracking across sites and can feel intrusive.
Example
Example: You view shoes once, then you see shoe ads on other websites.