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Surveillance Capitalism
Privacy
Making money by collecting and using personal data at scale.
Definition
Surveillance capitalism is a term for business models that profit from collecting lots of data to predict and influence behavior.
In plain English
Making money by collecting and using personal data at scale.
Why this matters
Why it matters: It can push services to track more than users expect.
Example
Example: A “free” app earns money by building profiles and selling targeted ads.