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UTM Parameters
Tracking
Query parameters used for attribution/analytics; can leak through logs, referrers, and sharing.
Definition
UTM parameters (e.g., utm_source, utm_medium, utm_campaign) are used for campaign attribution. They may be logged by servers, analytics tools, or shared via referrer headers and copy/paste.
In plain English
Query parameters used for attribution/analytics; can leak through logs, referrers, and sharing.
Why this matters
Why it matters: They can contribute to behavioral profiling and data minimization concerns.
Example
Example: Strip or minimize tracking parameters, use short-lived identifiers, and avoid embedding sensitive info in URLs.