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Behavioral Tracking
Tracking
Watching what you click, watch, and do online.
Definition
Behavioral tracking means collecting data about your actions (clicks, views, time spent) to understand and predict what you’ll do.
In plain English
Watching what you click, watch, and do online.
Why this matters
Why it matters: Over time it can build a detailed picture of your habits and interests.
Example
Example: An app tracks what videos you watch to recommend more content.