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Surveillance Capitalism
Privacy
Economic model where behavioral data is extracted, analyzed, and monetized for prediction/control.
Definition
Surveillance capitalism describes business models centered on extracting behavioral data, building predictive products, and monetizing influence via targeted advertising and profiling.
In plain English
Economic model where behavioral data is extracted, analyzed, and monetized for prediction/control.
Why this matters
Why it matters: Incentives drive data over-collection, opaque profiling, and ecosystem-wide sharing.
Example
Example: Platform collects extensive engagement data to optimize recommender systems and ad targeting.